Re-branding design for 'gohyangmat kimch'.
Korean traditional side dishes including kimchi are major products of the brand. From the new logo, a wide range of kimchi packages, promotional pieces, vehicles and various other applications were developed.
'Kimchi with every world' is designed as a promotional design application. Four individual pieces are in an envelope format, which shows the traditional Korean way of wrapping with a piece of cloth called 'bojagi'. Planner,copywriter, commercial photographer, food stylist, designer and art director collaborated on the project .
- Branding
- promotional piece, 'kimchi with every world'
- packaging of 'bio kimch' line
- packaging of child bio kimch, 'i kimchi' line
- vehicle graphics
- new year card
- Promotional design pieces were distributed to the customers and visitors at FOOD EXPOs in Korea and Japan.
- 2000-2002